
ABOUT
YOUR INNEREDGE
Unlocking Human Potential Through MINDFUL Coaching By David Frank
David Frank is a high-performance coach, mindfulness teacher, and former elite competitive athlete who believes that peak performance begins from within. Having played competitive golf since age 12, David achieved countless junior victories and competed at the collegiate level, where he first discovered the power of aligning mind, body, and spirit—a philosophy he calls “YOUR INNEREDGE.”
While Your InnerEdge was born on the golf course, David’s work reaches far beyond sport. His mission is to guide individuals toward their highest potential through a coaching methodology grounded in breath, awareness, and trust. Every session begins with stillness — learning to breathe, to watch, and to reconnect with the quiet intelligence within. From that foundation, movement becomes flow, and performance becomes expression. Through guided breathwork, mindful training, and reflective journaling, David helps athletes develop an unshakable trust in their own instincts — the kind of inner confidence that allows skill to unfold naturally and effortlessly.
Outside of sport-specific training, David is a dedicated practitioner of meditation and journaling—disciplines that have profoundly shaped his life and coaching philosophy. His certifications in mindfulness and experience with numerous retreats empower him to bring deep insight, emotional intelligence, and spiritual awareness to his work. He believes that true success on the course—and in life—comes from harmonizing the mind, body, and spirit, and his work is dedicated to helping others achieve this balance.
YOUR INNEREDGE distills David's years of competitive experience, coaching insights, and mindfulness practice into a guide that helps golfers cultivate clarity, confidence, and presence. His teachings empower players to shift from mechanical overthinking to effortless flow, from self-doubt to inner trust, and from frustration to deep fulfillment in the game. With a masterful blend of wisdom and practicality, David brings a rare blend of technical expertise, emotional intelligence, and spiritual insight to everything he teaches. He provides a roadmap for individuals seeking to elevate not only their scores but also their experience of the game itself.
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“It’s not just about winning. It’s about becoming who you’re meant to be.”
- David Frank
Today, David helps athletes shift from overthinking to inner trust, from performance anxiety to powerful clarity—guiding them toward both personal growth and elite performance.
THE VISION
To empower individuals to unlock their full potential by integrating mindfulness and mental strength into their performance journey—helping them move, think, and thrive with clarity, purpose, and resilience.
YOUR INNEREDGE exists to bridge the gap between technical ability and the mental, emotional, and spiritual mastery required to reach the next level—whether you're stepping onto the tee box or into a high-stakes moment in life.

David's Mastery
David’s approach is backed by years of training, study, and practice across multiple disciplines.
Titleist Performance Institute (TPI):
Level 1 Certified
Level 2 Golf & Fitness Certified
Level 3 Golf Certified
Mindfulness-Based Stress Reduction (MBSR)
Taught by Jon Kabat-Zinn
NLP Practitioner Certification
Trained by Dr. Richard Bandler
Currently in progress
Art of Living Teacher Training
Soul Stretch Retreats Practioner Training
Stage | Athlete’s Mindset | Challenges | YOUR INNEREDGE Support |
|---|---|---|---|
1. Frustration & Plateau | “I feel stuck, even though I’m training hard.” “I overthink and lose focus during competition.” |
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2. Awareness & Self-Inquiry | “I’m starting to recognize my inner dialogue.” “I see how mindset affects my performance.” |
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3. Integration & Confidence | “I trust myself more under pressure.” “I’ve built a system that works for me.” |
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4. Flow & Fulfillment | “I play with purpose and presence.” “I’m aligned with my game and values.” |
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YOUR INNEREDGE Journey
YOUR INNEREDGE Journey
Stage
1. Frustration & Plateau
2. Awareness & Self-Inquiry
3. Integration & Confidence
4. Flow & Fulfillment
Athlete's Mindset
“I feel stuck, even though I’m training hard.”
“I overthink and lose focus during competition.”
“I’m starting to recognize my inner dialogue.”
“I see how mindset affects my performance.”
“I trust myself more under pressure.”
“I’ve built a system that works for me.”
“I play with purpose and presence.”
“I’m aligned with my game and values.”
Challenges
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Inconsistent performance
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Emotional frustration
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Lack of clarity
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Mental fatigue
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Negative self-talk
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Reactive play under stress
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Pressure moments
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Fear of failure
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Need for emotional control
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Sustaining mindset
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Staying inspired
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Deepening inner connection
YOUR INNEREDGE Support
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Daily journal entry creates reflection space
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Identifies thought/emotion patterns
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1:1 coaching
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Guided prompts support mental clarity
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Pocket Journal helps regulate on-the-go
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1:1 coaching
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Journaling becomes habit
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Pre/post-round rituals enhance consistency and flow
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Private sessions
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Reflection becomes transformation archive
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Mindset becomes foundation for all performance levels
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Private sessions
PRESS AND MENTIONS
Athlete’s Mindset
“I feel stuck, even though I’m training hard.”
“I overthink and lose focus during competition.”
CHALLENGES
Inconsistent performance
Emotional frustration
Lack of clarity
YOUR INNEREDGE Support
Daily journal entry creates reflection space
Identifies thought/emotion patterns
1:1 coaching
Still Have Questions?
Check out the FAQs for more about coaching, tools, and how to work with David.
People

Alison Ho, Partner

Johnny Mckenzie, Partner

Lev Hodgson, Strategy Director

Adam Khan, VP Design
Awards
Royal Award 2023
Cannes Bear 2023
The Deck, Best Independent Agencies 2023
Digital Awards 2023
Contact WeDo


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